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Why Business Intelligence?

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Why Business Intelligence (BI)?


Welcome to the 5x Technology BLOG…     Jeffrey Yefsky, 5x Technology CEO

I’m Jeffrey Yefsky, 5x Technology CEO.  I have to say this is something I never thought I would ever do, write about something I have knowledge about. 

I have been in the Business Intelligence business for over 15 years. I have been a Business Analyst, Implementer, Sales Person and now CEO. I have seen every product configuration to come down the pike and yet, I still love to help people with how they process information they use to run their organizations.

People (old and new) to the concept of business intelligence… and it is a concept to understand – Business Intelligence is NOT a tangible item, it is a process and sometimes a tool to help people decide what is the next step in decision-making for their business: To make the next purchase, create the next product or start the next division of an organization … or NOT. These are all based on information from the gut, a spreadsheet, or a database or a recommendation.  ALL decisions are made based on information…which is a piece of Business Intelligence.

I am all about defining things. My perception of a Widget is different than someone else’s. But, by using Business Intelligence, all parties gain a more synchronized and focused understanding of the information to make concise and intelligent decisions.

So, let’s start with a couple of different definitions from some very well know sources…

Business Intelligence

Defined by Wikipedia: Business intelligence (BI) refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes

Defined by Forrester Research: Business Intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making.

Defined by 5x Technology: Business Intelligence process includes communicating findings and effecting change for small parts or group within an organization or an entire enterprise. Business Intelligence provides organizations with information to help in 3 main areas: Improve business processes, Improve customer's response, and Adapt to changing market conditions.

Over the next couple of weeks, I will be devoting time to helping you understand the basics of BI. The goal is to educate people on how they can do more with the information they have available - with less energy and the ability to make better decisions.

Thanks for reading and I hope this becomes one of your regular BLOGs!


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5x Technology - Building Value Through Business Intelligence

5x Technology is a growing IT solutions provider focusing on information delivery through business intelligence, data warehousing, and data integration.

Our strong partnerships with industry's leading technology and software providers, including IBM Cognos, SAP BusinessObjects, Microsoft, Oracle, BMC Software, CB Technologies, and HP enable us to offer a complete range of services to develop a business intelligence strategy.

We then implement that strategy by developing infrastructure, appropriate business processes and controls using enterprise information to produce lean efficient processes to completely support corporate mission and goals for a wide-range of industry vertical organizations, including government, banking and financial, biotech, retail, pharmaceutical, communication and manufacturing.