5x Technology Integrates CRM Data Cleansing Solution

Posted by Laurie Bokuniewicz on Mon, Dec 20, 2010 @ 03:56 PM

5x Technology Integrates CRM Data Cleansing Solution
with Netsuite's SuiteCloud Computing Platform

San Diego, CA (December 20, 2010) - 5x Technology, a growing IT solutions provider focusing on information delivery through business intelligence, data warehousing, and data integration, today announced the integration of its IntelligentInformation solution with the NetSuite cloud computing platform. IntelligentInformation performs standardization, cleansing, merging, and enhancement of customer data. Built using NetSuite’s SuiteCloud development platform, the integrated solution can help NetSuite customers improve bottom-line business performance by saving time and costs associated with managing dirty, incomplete, or redundant data.

“The quality of customer data affects an entire organization’s bottom line, not just the efforts of the marketing and sales teams,” said Jeffrey Yefsky, 5x Technology CEO. “Bad customer data not only wastes resources, but also time – time better spent on directly engaging with prospects and customers. IntelligentInformation gives back that time, and can also help improve business performance through better business intelligence and decision-making.”

The IntelligentInformation solution includes a software tool and service that cleanses and verifies contact information, specifically tailored to the needs of each client. It can handle standard and unique database fields, including job title, industry, revenue size, website, SIC codes, NAICS codes, and it can verify email addresses and direct phone numbers, as well as profiles for social network sites such as LinkedIn and Twitter.

Working with NetSuite
The integrated solution extracts customer data out of a NetSuite customer’s system, tags records that have redundant and incorrect information based on a client’s specifications, cleanses and merges duplicates, and then uploads the data back into the NetSuite system. This can help NetSuite customers boost customer relationships and improve the quality of targeted marketing programs, while saving the time and costs associated with dirty or corrupted data.

“Everyone from executive management to marketing and customer support use customer data. Without dependable, high-quality data, a company’s bottom line can be at risk.” says Guido Haarmans, NetSuite's Vice President of Developer Programs. “5x Technology complements NetSuite’s built in de-duplication functionality with industrial strength batch processing capabilities for cleansing, merging, deduping and data enhancement, ensuring accurate and complete contact information.”

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About SuiteCloud
NetSuite’s SuiteCloud is a comprehensive offering of on-demand products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. Based on NetSuite, the world’s most widely used Software as a Service business application suite, SuiteCloud enables customers to run their core business operations in the cloud, and software developers to target new markets quickly with newly-created mission-critical applications built on top of mature and proven business processes. The complete SuiteCloud offering includes NetSuite’s multi-tenant, always-on SaaS infrastructure; the NetSuite Business Suite of applications (Accounting/ERP, CRM, Ecommerce); the NS-BOS Development Platform; the SuiteCloud Developer Network (SDN), a comprehensive developer program for Independent Software Vendors (ISVs); and, a single-source online marketplace where customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud, please visit

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About 5x Technology
5x Technology is an implementation solutions company and a value added reseller of business intelligence solutions. Founded in 1998, 5x Technology is a growing IT solutions provider that focuses on information delivery through business intelligence, data warehousing, and data integration. 5x Technology's overriding goal is to provide timely, efficient, intelligible, and readily accessible information, strategies, and processes that prove useful in the corporate decision-making process – thereby delivering the highest return on investments, maximizing shareholder value, and ultimately enhancing a corporation's bottom line. The firm operates under the axiom "Building Value Through Business Intelligence." For more information about 5x Technology solutions, visit

Topics: SAP, CRM, 5x Technology, solution, NetSuite, Data cleanse, sales